I wanted to share with you some good information and knowledge I have learned over the years. If you are in direct sales of any kind, I will provide you with a proven example of how powerful business cards can contribute to your sales figures. With over 20 years experience in real estate sales, I will be more comfortable giving you examples based on my expertise. However, you will see that this can apply to any and all types of direct or commission sales personnel.

When I first started in the business, I had absolutely no prior sales experience. I was actually a computer geek and spent most of my time talking to computers. My first month in real estate I had 4 sales. Well, it was just luck and when those sales closed, I had no more business.

I needed to market myself and felt I had to “get the word out” to let everyone know what I did for a living. My finances were limited so I wanted to be cautious as to where I would spend money for my business.

About that time my wife and I had just won a Super Bowl lottery and received tickets to the big game for $75 a ticket. The day of the game we decided to go early and tail-gate. When we arrived at the stadium, we weren’t there for more than an hour and someone offered me $1000 per ticket. I couldn’t refuse.

Now that I had no tickets, I decided to get in my truck, pull out my box of 1000 business cards and started passing them out to the fans outside the stadium. Three hours later I was out of business cards and drove home to watch the game on TV.

That 3 hour excursion increased my sales over 6 figures in the next year. It then dawned on me, that this was the way I was going to generate business in the future. By doing this I was able to considerably keep my overhead costs to a minimum.

Let’s look at this example I experienced in more detail. I sold 15 homes from these 1000 business cards I handed out. Although the conversion ratio was small my net return was huge. If I could pass out 1000 business cards in 3 hours, I could easily distribute 1000 cards per quarter. 4000 business cards per year at a total cost of $400 would generate at least 60 home sales per year. Not too shabby considering the average agent only sells 8 homes on average per year.

The cost of buying business cards is probably the least amount of investment required for marketing your services. Pass your card out to everyone you know. Leave business cards at establishments if possible. Leave your business card with your tip at a restaurant. This is the fastest and best way to generate leads and referral business.

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